This brief introduces a set of business-plan challenges faced by digital agribusiness start-ups in ACP countries and promising ways to overcome them. Challenges covered include access to finance, knowing the customer base, sourcing data, access to technical, business and management skills and support, the policy environment, what farmers need, languages and formats, trust, and data ownership and privacy

The proposit of this brief was to look across several projects and experiences in digital agriculture and synthesize insights and lessons on what really works for nextgeneration agriculture and rural development practice and policies. The information in this brief is based on interviews held during this workshop with twelve entrepreneurs working in digital innovations for agriculture