The objective of the study was to identify a viable trade-off between low data requirements and useful household-specific prioritizations of advisory messages. At three sites in Ethiopia, Kenya, and Tanzania independently, we collected experimental preference rankings from smallholder farmers for receiving information about different agricultural and livelihood practices. At each site, was identified socio-economic household variables that improved model-based predictions of individual farmers’ information preferences.

Sustainable intensification (SI) is promoted as a rural development paradigm for sub-Saharan Africa. Achieving SI requires smallholder farmers to have access toinformation that is context-specific, increases their decision-making capacities, andadapts to changing environments. Current extension services often struggle toaddress these needs. New mobile phone-based services can help.

Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, it is reviewed the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media.The study describes a recently emerging innovation agenda that is, in part, a response to the eventualfailure of many new agro-advisory initiatives.

Participatory research can improve the efficiency, effectiveness, and scope of research processes, and foster social inclusion, empowerment, and sustainability. Yet despite four decades of agricultural research institutions exploring and developing methods for participatory research, it has never become mainstream in the agricultural technology development cycle. Citizen science promises an innovative approach to participation in research, using the unique facilities of new digital technologies, but its potential in agricultural research participation has not been systematically probed.