In 2010 the Brazilian Government established a goal to reduce the emissions of greenhouse gases (GHG) by agriculture from 36.1 up to 38.9% in ten years (2010 -2020). To contribute for reaching part of this purpose in Tocantins State, Embrapa and other research and extension services partners have been conducting a project of technology transference on sustainable agricultural practices, including integrated crop-livestock-forestry (ICLF), since 2012.

In Pium, Tocantins state, Brazil, in 2012 Embrapa developed a technology transference project in partnership with the state?s rural extension service for the consolidation of low carbon emissions agriculture. The goal was to recover the degraded grasslands of the Trigueira farm (49°1'37.44"W and 10°24'58.84"S) with low cost using a crop-livestock system.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.