Little is known about effective ways to operationalize agricultural innovation processes. The authors of this article use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Their research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach.

There have been numerous episodes of widespread adoption of improved seed and long-term achievements in the development of the maize seed industry in Sub-Saharan Africa. This summary takes a circumspect view of technical change in maize production. Adoption of improved seed has continued to rise gradually, now representing an estimated 44 percent of maize area in Eastern and Southern Africa (outside South Africa), and 60 percent of maize area in West and Central Africa. Use of fertilizer and restorative crop management practices remains relatively low and inefficient.

The aim of this study was to identify the actors involved in the innovation system producers of corn Mexico Center Region, highlighting the role of the actors of institutional support in adoption of innovations. To do this, 490 corn producers served within the framework of MasAgro 2012 program, in the states of Guerrero, Hidalgo, Puebla, Morelos, State of Mexico and Tlaxcala were interviewed. The degree of adoption of innovations was measured, and using the methodology of social network analysis linking between actors analyzed.