Consumer concerns are leading to changes in China’s food markets and demands for higher quality food. In this article, we explore the role of farmer cooperatives in China in linking farmers with high-quality food markets. We consider food quality a social construct and farmer cooperatives key players in the ‘quality battlefield’. Using a case study approach, we investigate the everyday practices of three farmer cooperatives.

Rural extension is a process of work and accompaniment with the producer aimed to sustainable development of their skills. In Mexico, a series of extension models have been adapted, that goes from the US, implemented in the early 1980’s, to the hub model or innovation node (platform - demonstration module - extension area) applied since 2010 under the MasAgro Program. The aim of this paper is to analyze the various processes of extension in Mexico.