This presentation argues the need of green growth in agriculture, analyzes features of the innovation systems and ends with some policies practices. The presentation has been prepared for "Innovation and Modernising the Rural Economy", OECD’s 8th Rural Development Policy Conference, 3-5 October 2012 (Krasnoyarsk, Russian Federation).

Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.

Dairy farmers in the northern regions of New Zealand expressed widespread dissatisfaction with the performance and persistence of their pastures following drought conditions in 2007/08. Farmers were becoming disillusioned with the practice of renewing pasture as a means to introduce modern perennial ryegrass cultivars in their paddocks. This paper describes the formation and operation of an innovation network, consisting of private and public sector actors, that was formed in 2010 to improve the quality and consistency of advice provided to farmers.

The focus of this paper is on how the institutional arrangements within the on-farm sector of the New Zealand dairy industry influence industry participants and encourage them to be innovative, in the context of industry productivity goals. The authors will present and discuss an approach to policy systems analysis that facilitates shared understanding between system participants and enables strategies for change to be identified.

The aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global food value chains from New Zealand to Western Europe dealing with the products apples, kiwis, venison and lamb. Interviews were conducted with actors from these four value chains in the Netherlands as well as in New Zealand. In each value chain actors with similar functions were interviewed in order to make the results comparable.

In this paper its argued that when flexibly applied and adapted to capture dynamics typical in systems innovation projects, the Log Frame Approach (LFA) ( and logical frameworks have considerable utility to support evaluation for both learning and accountability, and for identifying and addressing institutional logics, which leads to system innovation.

Primary Innovation is a five year collaborative initiative demonstrating and evaluating co-innovation, a systemic approach to innovation addressing complex problems, in five ‘innovation projects’ (active case studies) in different agricultural industries. In defining the elements of co-innovation, Primary Innovation has emphasised nine principles which guide activity in the innovation projects.

This paper describes a process for stimulating this engagement to develop a shared understanding of systemic problems, challenge prevalent institutional logics, and identify individual and collective actions that change agents might undertake to stimulate system innovation. To achieve this the process included (i) multiple actors from the agricultural innovation systems, (ii) steps to prompt reflexivity to challenge underlying institutional logics, (iii) an iterative process of practical experimentation to challenge current practices, and (iv) actions to encourage generative collaboration.

This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) that affect the ability of participants in the agricultural sectors to co-develop technologies. We integrate structural and functional streams of innovation system enquiry, gathering data through 30 semi-structured interviews with individuals in Government, industry and research. Interviews explored perceptions of the influence of actors, interactions, institutions, infrastructure, and market structure on the effectiveness of AIS functions.

In this article it is analysed the results of applying a co-innovation approach to five research projects in the New Zealand primary sector. The projects varied in depth and breadth of stakeholder engagement, availability of ready-made solutions, and prevalence of interests and conflicts. The projects show how and why co-innovation approaches in some cases contributed to a shared understanding of complex problems. Our results confirm the context-specificity of co-innovation practices