Low and slow adoption of improved agricultural technologies among smallholders often frustrate technology development and promotion efforts in the developing world. That is especially true for technologies requiring high initial investment. This study investigates how increasing farmers' awareness and exposure to new agricultural technologies through the creation of systematic linkages in the research-to-development continuum affect adoption. The double hurdle and duration analysis models were applied to a sample of 820 smallholder households producing wheat and barley in Syria.