Market opportunities are increasing at a rapid pace for livestock products, fuelled by rising incomes, globalisation and urbanisation, particularly in the developing world. At the same time, these opportunities bring increased complexity in the supply channels that market, distribute, organise and govern high-value products. This begs the questions on the ability of smallholder producers to contribute to this complex process.
This paper published in the 56th Annual Conference of The Agriculture Economics Association of South Africa, describes the opportunities of innovation bringed by the new global cannabis marketing, especially in Lesotho and aims to fill the gap of focused social scientific research on the potential of cannabis cultivation to promote inclusive growth creating conditions of improved social justice and economic emancipation