Agriculture plays an important role in the economy of Pakistan and it is not possible to realize sustainable biological yields without following sustainable agricultural extension. However, these extension activities are not making significant impacts on crop yields and have not been able to help farmers realize sustainable biological yields and elevated rural livelihoods. The purpose of this study is to ascertain the perceptions of the farmers about the extension services. A survey study was conducted in the Peshawar district of Khyber Pakhtunkhwa (KP) province - Northern Pakistan.
This study aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square