This study aims to analyse three case studies of smallholder dairy farming in Pakistan. The study involved two stages. The first stage involved a scoping study which used a purposive sampling method to identify and sample fresh, unpackaged milk and informal and formal chains in both districts. Twenty-seven producers, eleven small, eight medium and five large Dhodhis, twenty-two retailers, two formal processors and eleven consumers were interviewed personally by the first author, using four different questionnaires.
This study aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square