This work has largely focused on the developed world, yet the majority of people and future economic growth lies in the developing world. Further, most research examines micro data on consumers or firms, limiting what is known regarding the role of macro factors on diffusion, such as social systems. Addressing these limitations, this research provides the first high-level insights into how green building adoption is occurring in developing countries.

The Malaysian story involves a farsighted leadership that has mobilized the considerable assets of a resource-rich country to translate a long-term vision of nation building into action and transformational results. This report analyzes what Malaysia did to achieve transformative results in agriculture.