A “farmers’ market” identifies a common area where farmers meet periodically to sell food products which do not need to be processed before consumption. Farmers’ markets have recently experienced steady growth mainly due to increasing demand for traditional foods and rising consumers’ interest towards locally produced food products. It is also the case that they provide transparency along the supply chain and decrease information asymmetries.
The study proposes a knowledge-intensive and qualitative research methodology based on researcher-farmer participatory approach, with the aim to improve the state of knowledge on organic rice, explore the yield potential and variability, and identify the successful agronomic practices. A wide range of cropping systems placed in North Italy were monitored and analysed during three years by a multi-actor network.
Since the Green Revolution, worldwide agriculture has been characterized by a typical top–down approach. The degree of autonomy, creativity, and responsibility of farmers has been limited by the continuous external inputs of chemicals, machinery, advice, subsidies and knowledge. The issue of sustainability has brought complexity and uncertainty to this mainly linear process of innovation, steering agriculture toward alternative models. Agroecology represents an innovative paradigm of agriculture in which external inputs are minimized, and the assets of the farm are greatly valued.