Primary Innovation is a five year collaborative initiative demonstrating and evaluating co-innovation, a systemic approach to innovation addressing complex problems, in five ‘innovation projects’ (active case studies) in different agricultural industries. In defining the elements of co-innovation, Primary Innovation has emphasised nine principles which guide activity in the innovation projects.

This paper describes a process for stimulating this engagement to develop a shared understanding of systemic problems, challenge prevalent institutional logics, and identify individual and collective actions that change agents might undertake to stimulate system innovation. To achieve this the process included (i) multiple actors from the agricultural innovation systems, (ii) steps to prompt reflexivity to challenge underlying institutional logics, (iii) an iterative process of practical experimentation to challenge current practices, and (iv) actions to encourage generative collaboration.

This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) that affect the ability of participants in the agricultural sectors to co-develop technologies. We integrate structural and functional streams of innovation system enquiry, gathering data through 30 semi-structured interviews with individuals in Government, industry and research. Interviews explored perceptions of the influence of actors, interactions, institutions, infrastructure, and market structure on the effectiveness of AIS functions.

Digital agriculture is likely to transform productive processes both on- and off- farm, as well as the broader social and institutional context using digital technologies. It is largely unknown how agricultural knowledge providing organisations, such as advisors and science organisations, understand and respond to digital agriculture. The concept of ‘organisational identity’ is used to describe both initial understandings of, and emerging responses, to digital agriculture, which together show how organisations ‘digi-grasp’, i.e.